Evaluation activity 4

4) Who would be the audience for your media product?

    Our target audience was older teens, so they would shop in places with the latest fashion or newest music, for example, high street shops, such as Primark, New look, Sports direct or Hmv. They would listen to newer pop songs and would watch dramas like Doctor Who, The 100 or Once Upon a Time. They would like drama or mystery genre shows or films since those are the genres of our film opening. They would understand the concepts of our film and would be able to relate to some degree, since they are the same age as the characters and some would probably have experienced bullying first hand or known someone who was bullied and how they were affected by that experience. We reflected this by having actors around the same age as our audience and by setting our film in a school environment, but having a darker feel so that it would attract our audience and make them want to continue watching. We chose the genres that all of our group liked so that our target audience would be more likely to watch our film.